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About Us


Kent Yamauchi, project director

Kent Yamauchi is entrepreneur and Representative Director of several associations, including Cool Japan Association. He is CEO of Farmstay & Countryside Tourism. Kent relishes in thinking of innovative ways to improve and always works to streamline these ideas.

Kent previously worked at Japan’s Ministry of Finance to address structural problems affecting Japanese society through financial and legislative regulations. He worked at the Budget Bureau, where he drafted an important law and submitted it to the Diet. He was also responsible for public finance laws  and conducted administrative reforms such as reviewing special accounts while drastically overhauling and reducing government subsidies. Before that, he worked at International Bureau in the Ministry of Finance where he was in charge of international financial policy making at G7/G20 and International Monetary Fund (IMF).

Earlier Kent worked at a global fintech startup as a senior manager on the corporate planning team and interned at the European Bank for Reconstruction and Development (EBRD) and the Cambridge Centre for Alternative Finance (CCAF).

Kent completed his Masters in Finance at the London Business School and his Masters in Corporate Law at the Faculty of Law at the University of Cambridge. He took his bachelor’s degree in law and politics at the Faculty of Law at the University of Tokyo.

Along with his job, he has also promoted his hometown (Iida and Southern Nagano Area) and thought of technologically innovative solutions to redesign and revitalize local communities by leveraging his networks at Japanese Central Government and the local government as the bridge between private and  public (central/ local) sectors.